In our materially contaminated state the holy name of Krishna which is transcendental cannot be savored to the full measure for the offender to the Name is not able to attain devotional bliss or love of Godhead.In that impure condition if the living entity is able to chant the name of Gaura- Nityananda with devotional sincerity then his impurities gradually fade away.Conversely if one takes the Names of the Lordships in order to increase his bodily enjoyments including name and fame then his chanting of the name of Gaura will not have any spiritual bearing in the Least.A simple example to illustrate this point Calcutta is 2 miles west of Howrah but if any one walking two miles in the eastern direction from Calcutta were to audaciously claim that he had reached Howrah will definitely be in illusion.In the same way a pilgrim who though chanting offensively is unaware of the fact  fallaciously thinking his chanting is on a divine plane is in illusion.But the fact remains that he will never be ale to get Love of Godhead.There are some goons and rogues who also take the name of Gaura-Nityananda to commit robberies and looting,however such type of chanting can never bring any auspicious results.Their Lordships are most compassionate and therefore the sincere souls who take their names in submission and humility will reap the highest reward .     rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr